All it took was one failed bra shopping trip with her 13-year-old sister for Megan Grassel (18-years-old) to create a Kickstarter campaign, solidify an idea, and start a company that is quickly revolutionizing the way 11-15 year olds shop for lingerie. Just check out the press she's already received.
Gone are the days of over-sexualized, animal print, push-up bras for your 12-year-old daughter. Now, there is an alternative.
A bra brand that help teens and young girls feel confident in whatever they choose to wear. Megan's mission for the brand is simple, straightforward, and IMO, brilliant. She strives to "build a bra that is unique, colorful, and young made for all girls who love and enjoy their youthful, yellow stages in life." Each bra comes with a little note of wisdom attached to the tag such as "Go barefoot," "Water the flowers everyday," and "Campfires are rare: eat as many marshmallows as you can" just to name a few.
As a girl who blossomed early, this would have really benefitted me. Trying to find bras that were age-appropriate, comfortable, and not obviously/embarrassingly "training-bras" was tough. With Yellowberry, Megan has definitely found a nitch that needs her.
In a video interview featured on the company's website, Megan explains how she came up with the name Yellowberry:
"If you look at a berry, or at a fruit, before it's fully ripened, its just this yellow berry, and you can't rush those stages. But for a girl, those yellow stages are our teenage years when you're growing up and becoming a woman. That's what makes you who you are. That's what Yellowberry is about."
Girls can choose between several bra styles and colors, including Budding Berry, Bug Bite, Tiny Teton, and Tweetheart (snapshots of the bras are below).
I'm really digging this idea, and I can't wait to see how far Yellowberry goes. I think it's going to be cool to see how Megan and Yellowberry impact the bra industry. I'll follow up with this, and keep you guys posted!